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Polaroid: Expert in Polarised Lens Technology
The 2008 Polaroid® Sunglasses Collection is a heavenly match of style and
science reflecting the techno-chic fashion trends of the new season.
This new collection offers a host of styles with something for everyone. Whatever
your choice, your Polaroid sunglasses are a must-have accessory for 2008.
Eye candy! - Collection highlights
For 2008, Polaroid has created a range of sunglasses with their broadest ever
eye-appeal for men, women, children and fashion-savvy youth. The season's colour
palette ranges from ebony and crystal to gold and gun metal with a flourish
of vibrant reds, purples and violets. Metal aviator styles retain their appeal
but both women and men get more daring in their choice of decorated synthetic
frames.
"Contemporary designs, superior performance and affordable
choices - that's what our new 2008 Polaroid Sunglass Collection represents,
" declared Beat Christ, Senior Design Manager of Polaroid Eyewear. "We
have unified technical excellence with organic design to create a unique offering
for discerning consumers."
Non- polarised Lenses |
Polaroid polarised Lenses |
Bejewelled and Bewitching
High gloss frames, big shapes, bejewelled and decorated styles
- there is nothing modest about the Polaroid collection of frames designed for
the discerning woman. Temples reveal a diversity of designs from ingenious ornamental
graphics and sparkling rhinestones to decorative filigree and smooth metal love
hearts. Cleverly, there are no spring hinges to avoid snagging long flowing
hair. Stylish frame design belies the clever ergonomic fit that makes these
Polaroid sunglasses perfectly comfortable all day long.
Even more Glamorous
If you want to look even more glamorous or simply extra gorgeous for 2008, try
Polaroid's ingenious bi-coloured frames. Show the world skin-toning browns,
golds and blacks on the outside, while the inside the frame puts you in the
pink or orange or green! The glamorous, Italianate styling with exuberant arm
decoration is daring and dramatic. To wear these luxurious sunglasses is to
feel as beautiful as you look.
| Uniquely in this sector, Polaroid Eyewear produces
polarised lenses using our own innovation— the PTX4000 lens. Produced
with our exclusive press-polishing forming technology, it has made us one
of the market leaders in the polarised lens industry.
Traditional manufacturers use vacuum forming to
curve their lenses. This technique results in lenses which warp the wearer's
perception of sizes shapes and distances, which can lead to eye strain.
The press-polishing forming process ensures each lens
is optically 'fine-tuned' while it is curved, creating lenses which are
optically correct. Polaroid polarised sunglasses don't just meet international
standards, they exceed them.
Polaroid is the only company with the required levels
of advanced optical engineering expertise, to employ lens press polishing
technology.
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Something Stronger
Dark metal frames, classic aviator styling, it's all there for the strong, brooding
look for men with attitude in the 2008 collection. Bigger, bolder, with a touch
of Bauhaus - these frames boast a fusion of materials, face-hugging masks and
cut-out arms. Tough yet tactile, lightweight, composite materials are crafted
into anatomic face shapes, with strong broad arms and wraparound lenses -so
comfortable you will forget you have them on.
Performance with Passion
For the one they all want, the pinnacle in understated cool - Polaroid has created
some special high performance styles for 2008. Superb Polaroid polarised lenses
provide perfect optical clarity, even in wraparounds, matched with high fashion
yet subtle frame designs. Sleek, super thin metal frames and arms or face-hugging
dual-toned and patterned wraparounds - these ones have it all, the ultimate
performance sunglasses.
Daylight travels in waves oscillating
in all directions of three-dimensional space. Polarized light also travels,
but mostly moves in two dimensions: horizontally and vertically. Vertical
light brings useful information to the human eye, enabling us to see colours
and contrasts, while horizontal light simply creates optical noise or glare.
Where light strikes a non-metallic surface such as water it often reflects
primarily in a horizontal plane. This creates a high concentration of glare
which can be selectively blocked only by a good quality polarizing filter.
Polarizing lenses selectively filter out the horizontal light, thus eliminating
glare. Wearing Polaroid sunglasses means:
- Glare-free vision
- Clear contrasts
- Natural colours
- Reduced eye fatigue
- 100 percent UV protection
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For All
100%
UV Protection |
Girls get more assertive and boys more intuitive, leading
to interchangeable urban styling. Friends will love to buy, swap and share unisex
frog-eyed frames, tortoiseshell eyebands and masks rimmed with fused triacetate
and metal - it's so hot it's cool.
Perfect Vision
While conventional sunglasses just make the view darker, Polaroid sunglasses
with their unique PTX4000 polarised lenses, block out harmful glare and provide
100 percent UV protection. They offer the highest level of protection for your
eyes and clarity of vision. So, not only are these sunglasses you will want
to be seen in, they will help you see perfectly too.
With great new Polaroid Polarised Sunglasses Collection consumers
have a real choice when it comes to sunglasses - full-on fashion without compromising
on lens performance and sun protection, all at an attainable price.
For information on Polaroid polarized lenses
Contact
Mobile-9324359320
email us at: rockym97@bom3.vsnl.net.in
Website: www.polaroideyewear.com
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