Sector Watch

Metropolis Partners with BharatMatrimony.com

Metropolis Heath Services, and BharatMatrimony, India's leading matrimony portal with a database of over 12 million registered users, have come together to launch a joint initiative to promote premarital health check ups to the most relevant audience. The main motive behind this alliance is to emphasise the need for premarital health checkup to promote healthier marriages, by reaching out to the right audience already available with the leading matrimony portal. With this tie-up, members of BharatMatrimony can avail the pre-marital health check up at special prices and also upload the certificate as part of their profile. Such profiles will be highlighted as 'Health Profiles' on BharatMatrimony. Emphasising the need for pre-marital testing Dr GSK Velu, Managing Director, Metropolis Health Services said, "There is an alarming increase of incidence in infectious diseases being reported in the country and there is increased risk of transmission of disease in most traditional marriages since both partners are relative strangers to each other. The pre-marital health check can play an important role in diagnosing hereditary disorders like thalassemia, sickle cell anemia and other chronic infectious diseases like HBV, HCV and HIV. It also ensures that the future progeny would lead a life relatively free of infectious and hereditary diseases/disorders." Murugavel Janakiraman, Founder and CEO of BharatMatrimony said, "This unique revolutionary tie up is extremely relevant and the medium makes it easier to ask for a health status, which may otherwise be socially unacceptable or uncomfortable to ask for in the traditional framework, especially for the relatives of the girl."

EH News Bureau