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Narayana Hrudayalaya, Bangalore
Narayana Hrudayalaya Hospital, Bangalore, known for its cardiology
services, has been providing subsidised care to the needy since its inception
in 2001. Today, this 1000 bedded Hospital receives almost 800 patients per day.
Achievements in the Last Year
The
Hospital has the rare distinction of being associated with Ministry of Information
Technology and External Affairs to be a part of mega-project, wherein the Hospital
will offer tele-health and tele-education to 53 nations across the African continent
under the vision of Former President of India Dr APJ Abdul Kalam. The Hospital
is also flagged with some other major achievements. It has performed Asia's
first artificial heart transplant in April 2008 and other two patients were
transplanted with artificial heart pump. "We are the first Hospital to
do pulmonary thromboendarterectomy as a surgical treatment for chronic pulmonary
embolism which was earlier considered as a non-operable condition," says
Dr Nitish Shetty, COO.
USP
One of its biggest USP is subsidised cardiac surgeries for as low as Rs 60,000
for a open heart surgery. Hence, the Hospital works on the volume to generate
revenues to provide affordable quality healthcare to the common masses of India
and other developing nations. Adds Dr Nitish Shetty, "We are creating a
large platform of healthcare to offer services to all sectors of population
across India and abroad. Large volumes, in turn, would lead to volume based
cost reduction in healthcare facilities without any compromise in quality."
Challenges Faced
Acquiring land to start new projects is the biggest challenge faced by Narayana
Hrudayalaya. "We have enough resources to start large hospitals in any
part of the country, but land acquisition is one of the greatest barriers,"
says Dr Devi Shetty, Chairman and MD, Narayana Hruduyalaya.
To maintain affordability factor/ subsidised healthcare without any compromise
in quality due to the economic status of the nation with the rising inflation
and costs of operations is also one more challenge faced by the Hospital.
Quantum of Investment
The Hospital mostly invests on medical equipment and infrastructure. "A
major portion of our investment is in infrastructure and another 50 percent
on high-end equipment. But, at present, IT is not a major area of our investment,"
says Dr Nitish Shetty.
CSR
This year the Hospital spent 50 per cent of their earnings sponsoring micro-health
insurance schemes like Yeshaswini, which covers about fifty lakh people and
Arogya Rakshya Yojana a joint venture with Kiran Mazumdar Shaw, Chairman
and Managing Director of Biocon.
Expansion Plans
Along with this, we are in merger with MS Ramaiah Memorial Hospital for cardiac
care," Dr Nitish Shetty says.
They have taken over a Brahmanand Seva Samaj Trust's Hospital in Jamshedpur
and are in the process of launching a health insurance in the city. Dr Devi
Shetty informs that the Hospital is planning to start a 1400 bedded cancer hospital
at Narayana Health City Bangalore. Apart from this, they are also expanding
their current bed-strength to 3000-bed unit. "We are also constructing
a 1000 bed heart hospital in Jaipur and building a team to role out 20,000 beds
in the next five years," says Dr Devi Shetty.
In fact Narayana Hrudayala is actually thinking global. "The Hospital is
creating large health city in every state capital and abroad in every country's
capital. We want to build hospitals for the working class and the poor along
with academic and research affiliations," says Dr Devi Shetty.
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